What Our Clients Actually Think
We asked people who've worked with us about their experience. These conversations happened over coffee, email threads, and post-project calls. Here's what they told us about navigating business model development.
Real Conversations, Real Insights
Every business faces different challenges. Some need clarity on revenue streams, others struggle with cost structures. We've collected feedback from clients who've been through the process.
Verity Blackwood
Operations Director
"We spent six months trying to articulate our business model before reaching out. The framework they provided helped us see where value actually flowed. Not revolutionary, just clear thinking applied consistently."
Saoirse Dunwoody
Managing Partner
"What surprised me was how much we assumed about our customer segments without really validating it. The process forced uncomfortable questions, but that's exactly what we needed in early 2025."
How Businesses Evolve Their Models
We've noticed patterns in how Australian businesses approach model development. It's rarely linear, and that's actually fine.

Initial Assessment Phase
Most clients start by mapping what they think their model looks like. Then we compare that to where revenue actually comes from and where costs pile up. The gap between perception and reality often tells us where to focus.
Testing Assumptions
This part gets messy. We challenge customer segment definitions, question channel effectiveness, examine partnership dependencies. Some assumptions hold up under scrutiny, many don't. Both outcomes give us clarity.
Building the Framework
Once we understand what's working and what isn't, we can build a model that reflects actual business mechanics. This becomes a tool for decision-making rather than just documentation.
Outcomes That Actually Mattered
We track what happens after engagements end. Not everything goes perfectly, but here are two examples where the work led to tangible changes.

Brisbane Manufacturing Client
They'd been operating with three distinct customer segments but treating them identically. After mapping value propositions separately, they restructured their service delivery. Led to clearer pricing and better resource allocation by mid-2025.
The work took four months, including two rounds of validation with their actual customers. Not quick, but thorough.
Manufacturing SectorPerth Tech Service Provider
Their revenue model relied heavily on one channel that was becoming less effective. We mapped alternative distribution approaches and tested three new channels in parallel. Two showed promise, one didn't work at all.
They've since diversified their channel mix, which made them more resilient when market conditions shifted in early 2026.
Technology ServicesWhy Businesses Choose to Work With Us
After talking with past and current clients, these themes kept coming up. It's less about what we promise and more about how we actually work.
Evidence-Based Approach
We start with data about where your business actually makes money and where it spends resources. Opinions come later, after we understand the numbers.
Honest Assessment
If part of your model works well, we'll tell you. If something needs significant rework, we'll tell you that too. Clients appreciate directness over diplomatic ambiguity.
Collaborative Process
You know your business better than we ever will. We bring structure and frameworks, you bring context and market knowledge. Good outcomes need both.
Want to Discuss Your Business Model?
We're scheduling initial consultations for projects starting in mid-2026. These conversations help us understand if there's a good fit between what you need and what we do well.
Schedule a Consultation